5 ChatGPT Prompts To Optimize Your Sales Funnel (and Boost Conversion) – Forbes
5 ChatGPT prompts to optimize your sales funnel (and boost conversion)
If there’s one thing to get right in your business, it’s your sales funnel. Without one that stands up to testing, any marketing efforts will be fleeting and shallow. It’s not enough to grab attention, you have to keep it. You have to get people hooked on your message, spending their time with your content, and nurtured through your flow ready to buy. Sort this out as a matter of priority.
ChatGPT can optimize your sales funnel with the right prompts. I asked five AI and prompting specialists for their top tips on how entrepreneurs can set up for success. Copy, paste and edit the square brackets in ChatGPT, and address each element of your funnel one by one, testing as you go along.
Before you optimize your sales funnel, you need to know what every stage comprises. Without that, you’re stuck before you begin. Dan Linden, co-founder of Chief AI Officer swears by this method. “For me it’s most helpful to visualize content for each stage of the funnel. Even if someone knows what a funnel is, most can’t match the content type to the particular stage.” He gets this right with the following prompt, to plan every aspect of content based on these results.
“Generate customized content ideas for each stage of the sales funnel, based on the following business details: [describe your business]. Carefully considering my goal, which is [describe your main business objective], create three content ideas for each of the following stages of the sales funnel: Awareness, interest, consideration, intent, evaluation, purchase, post-purchase. For each stage, list the ideas in a chart format, ensuring a step-by-step approach for clear and actionable strategies.”
Once you know your customer inside-out, you can provide the solution to solve their problems. Darby Rollins, founder and CEO of Gen AI University, said awareness is key, because “how can your business solve a problem if your customers don’t know who you are?” Even if they do, “is your messaging speaking to them or are you missing the mark?” Rollins recommends you use AI for market research, to better understand your target audience and create content that speaks to them where they are at from awareness to conversion. To do this, fill in the blanks with information about your business and run the following prompt.
“As a skilled marketer and customer researcher, your role is to delve into the psychology that influences buying decisions for [product/service] with the goal of [describe your business goal]. Start by identifying the main market segments relevant to [product/service]. One at a time, analyze each segment to understand its unique characteristics. Following this, develop a core content brief tailored to buyers within each segment, specifically for [product/service] in the [niche]. This involves a detailed examination of the audience to grasp their challenges, interests, and behaviors, focusing on their geographic location, demographic details (job roles, industry, age, income, etc.), psychographic traits (needs, wants, desires, and behaviors), and pain points. Your analysis should uncover the psychological and social factors that drive this market segment, enabling you to create content that resonates on a deep emotional level, without directly mentioning my product or company. Instead, focus on the human aspects we are researching. Articulate these insights into bullet points, each starting with a bolded section name for clarity, providing a comprehensive view into the target audience’s mindset and its connection to my product within my niche of [your niche].”
Headlines go right at the top of any website or landing page, and a good one can make you sales more than anything else people read. It’s a solid bottom-of-the-funnel exercise to nail from the start. Kyle Balmer, founder of the AI Business Breakthrough Academy, said that not only are headlines “the first and most important textual element on any page,” but “they provide the basic hook that leads a visitor to read the rest of the page. Without a good headline the rest of the page is unimportant.” He said that A/B testing a variety of headlines is a top priority task, and uses this prompt in ChatGPT to do exactly that.
“As a copywriter specializing in website sales pages, your task is to craft 10 potential headlines for my business, [describe your business], highlighting its primary benefits [benefits] to your specified audience [provide audience details]. The objective is to create short, clear, and impactful headlines that encourage visitors to continue exploring the page. Ensure your headlines are varied, incorporating elements such as numbers for specificity, humor to engage, surprising statements to captivate, and negative framing to address potential concerns or reverse psychology tactics. This approach aims to cover a broad range of strategies to attract and retain the attention of your audience, ultimately guiding them through the sales funnel.”
Visualization is a powerful tool in an entrepreneur’s toolbox. Switching your potential customer’s brain to a visionary channel will mean your business becomes part of their fantasy, leading them ever closer to signing up. Isabella Bedoya, founder of MarketingPros.ai, said it’s important to optimize the “desire” stage of your sales funnel, which is right in the middle. Her powerful tactic is to “add a visualization component that engages the potential customer by creating a mental image of the impact that the product or service can have on their lives.” Do this to “form an emotional connection with your potential buyer, shifting interest into desire, and increasing likelihood of conversions.” Insert this ChatGPT-crafted paragraph onto your website. Use this ChatGPT prompt to help you on your way.
“As an award-winning sales copywriter skilled in human behavior and buyer’s psychology, you’re tasked with creating a ‘desire’ section for my [product/service]. Incorporate these key details: [describe your product/service], the problems it solves [describe these], and my target audience [describe target audience]. Craft a narrative that encapsulates the emotional and tangible benefits of my offering, leading to a compelling piece that emphasizes the unique value proposition and how it addresses the needs and desires of the target audience. Your narrative should seamlessly blend the desired feeling of achievement, the allure for the type of clients it attracts, the adjective that best describes the desired outcome, and how it enriches relationships with loved ones or clients, making them feel a specific emotion. This should be creatively integrated into a concise yet powerful section that leverages the AIDA marketing framework to spark interest, build desire, and motivate action. Only provide me with 150 words or fewer for the desire stage.”
It’s no good setting up a perfect funnel, optimizing your sales pages and generating high levels of desire if you can’t follow through on your promise. Don’t forget retention is part of the complete sales cycle. Heather Murray, founder of AI for Non-Techies, said “this stage of the sales funnel often needs attention.” But she knows it’s key. “Retain clients by understanding what they think of you and fixing any issues.” Murray put forward this prompt, so you can “pull together a structured client questionnaire to dig into all the important factors of service quality.”
“As an expert in client retention and satisfaction, you are tasked with designing a client satisfaction survey for my business that sells [product/service] to [audience]. Our clients need help with [problem], and we provide them with [solution]. Your survey should be grounded in the SERVQUAL model by Parasuraman et al., focusing on its five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The questions you craft should specifically cater to my [product/service] and audience, aiming to elicit responses that offer actionable insights to enhance our client relationships and boost retention. Make sure the survey questions are relevant and thought-provoking, covering: (1) Tangibles: Appearance of physical facilities, equipment, personnel, and communication materials. (2) Reliability: Ability to perform the promised service dependably and accurately. (3) Responsiveness: Willingness to help customers and provide prompt service. (4) Assurance: Knowledge and courtesy of employees and their ability to inspire trust and confidence. (5) Empathy: Caring, individualized attention the firm provides its customers. The survey should be concise enough to be completed within 15 minutes when sent via email, ensuring a high response rate while gathering comprehensive feedback to inform improvements in our client service strategy.”
Unpack your funnel and build it back together with the help of these five prompts from five AI professionals that know their stuff. Visualize content at every stage before you go ahead, understand your audience and walk in their shoes, and improve your headlines to grab attention. Optimize for desire to spark an emotional connection and address retention so you keep everyone you convert. Make significant improvements with these simple tips.