OpenAI's ChatGPT App Hits $3 Billion in Consumer Spending – Technobezz
OpenAI's ChatGPT App Hits $3 Billion in Consumer Spending OpenAI's ChatGPT mobile app surpassed $3 billion in global consumer spending this week, a…
Bogdana Zujic
Senior Technology Editor
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OpenAI’s ChatGPT mobile app surpassed $3 billion in global consumer spending this week, according to app intelligence provider Appfigures. The milestone comes as OpenAI launches an integrated app store that could redirect $44 billion annually from Apple and Google’s traditional app marketplaces.
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ChatGPT reached the $3 billion mark in just 31 months since its May 2023 launch, outpacing major platforms like TikTok (58 months), Disney+ (42 months), and HBO Max (46 months). Most of that growth occurred in 2025 alone, with $2.48 billion spent this year compared to $487 million in 2024.
The rapid monetization coincides with OpenAI’s expansion into app distribution. The company opened its ChatGPT app directory to general submissions this week following an October announcement of its Apps SDK at DevDay. Early partners already live include Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow.
Users access the app store via an Apps button in ChatGPT’s sidebar, browsing categories like Featured, Lifestyle, and Productivity. Connected applications enable real-world actions within chat threads, from ordering groceries and booking travel to creating slide decks and searching for apartments.
A new analysis from Flywheel Studio projects the ChatGPT app store could cost Apple and Google $44 billion annually as OpenAI’s 800 million weekly users migrate spending. The calculation uses the global average revenue per smartphone user of roughly $55 annually across ChatGPT’s user base.
Unlike traditional app stores, ChatGPT positions itself as a “trusted advisor” that recommends specific tools based on real-time context. This relationship dynamic creates higher conversion rates than generic banner ads, according to industry experts comparing the shift to Facebook’s 2007 ad platform launch.
For now, developers can only monetize by linking to external websites for physical goods purchases. Digital goods, subscriptions, and in-app purchases remain restricted while OpenAI explores additional options. The company requires apps to minimize data collection and prohibits requesting full chat transcripts.
Enterprise adoption continues to accelerate alongside consumer growth. OpenAI now serves more than 7 million ChatGPT workplace seats, with enterprise seats growing approximately nine times year-over-year. Weekly enterprise messages increased roughly eightfold since November 2024.
Productivity gains drive enterprise expansion. Seventy-five percent of workers report AI use improves either speed or quality of output, saving ChatGPT enterprise users 40-60 minutes per active workday. Data science, engineering, and communications professionals save up to 80 minutes daily.
Coding-related usage expanded significantly across all job functions, with non-technical roles showing 36% growth in coding messages over the past six months. Structured workflows like Projects and Custom GPTs increased 19 times year-to-date, signaling a shift from experimentation to integrated business processes.
International markets show rapid growth, with the United States, Germany, and Japan ranking as most active by message volume. The United Kingdom and Germany now represent the largest enterprise markets outside the U.S. by customer count.
The combined consumer spending milestone and app store launch position ChatGPT as both a productivity platform and potential challenger to mobile app store duopolies. Whether the ecosystem scales to rival traditional marketplaces or follows the path of Alexa Skills remains uncertain, but OpenAI’s dual consumer-enterprise strategy demonstrates clear monetization momentum.
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