Does ChatGPT Know Your Company? – Practical Ecommerce
As more people turn to generative AI for answers, marketers are contemplating the evolution of search engines and the visibility of millions of websites. Marketers now gauge the likelihood of a brand or product appearing in ChatGPT responses.
ChatGPT cannot use what it doesn’t know. So start by determining whether ChatGPT has archived your business and products in its knowledge base. This is similar in concept to Google’s index.
Next, compare what it knows about your company to competitors. Here are prompts to do that.
In my testing, ChatGPT avoided choosing one company over the other, but the dialog indicated the tool’s assessment of the weaker options.
For example, when comparing Semrush and Moz, ChatGPT was spot on:
“While Moz also offers robust keyword research tools with valuable features such as keyword suggestions, SERP analysis, and keyword lists, Semrush is generally more comprehensive in terms of the depth and breadth of keyword data available. This makes Semrush a preferred choice for professionals who need in-depth and extensive keyword research capabilities.
“However, if you are a beginner or if you prefer a more straightforward tool, Moz might still be a good choice due to its user-friendly interface and simpler data presentation.”
I could continue the dialog with these prompts:
Here ChatGPT recommended Semrush:
“If your budget allows for only one tool and you’re running an SEO agency, Semrush is often recommended as the most comprehensive choice.”
This is a strong indicator of Semrush’s prominence in ChatGPT. So I continued:
Some of ChatGPT’s responses were accurate based on my knowledge of Ahrefs:
June 27, 2023
Targeted ChatGPT prompts are an essential first step in knowing the tool’s awareness and evaluation of your company and its comparison to competitors. Those insights can reveal your brand’s strengths and weaknesses and the data ChatGPT uses for its conclusions.
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