Nearly a third of B2B marketers are using AI for chatbots, coding, and design – Insider Intelligence
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Key stat: 31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations.
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Methodology: Data is from the November 2023 Sagefrog Marketing Group “17th Edition: 2024 B2B Marketing Mix Report.” Over 2,400 US B2B marketers were surveyed during August 1-30, 2023. Respondents were from various industries and held positions that include coordinator/specialist (33%), manager/director (32%), assistant (16%), vice president (11%), or C-level (8%).
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