AI Ethics In The Age Of ChatGPT – What Businesses Need To Know – Forbes

31 August 2020, Hessen, Darmstadt: The question “User: Should I trust machines?” is projected onto a … [+] wall behind robot “Alfie”, a moral choice machine, during a press conference at the TU Darmstadt. A Center for Artificial Intelligence (AI) is to be established in Darmstadt. The state of Hesse is providing 38 million euros for this over the next five years. The centre will be involved in basic research, but also in the application of AI. Photo: Arne Dedert/dpa (Photo by Arne Dedert/picture alliance via Getty Images)
AI Ethics was a complicated topic even before ChatGPT (and other Large Language Models – LLMs) and Generative AI burst onto the scene. In this article – we cover how LLMs and Generative AI have changed the Ethics landscape, and what businesses can do to keep up and keep going.
AI Ethics is a vast and complex topic. At a high level – the intent of Ethical AI is to ensure systems and technology are created and operate in line with human value systems and concern for the environment. Within this broad goal, AI Ethics consists of several components as outlined here.
Where do Large Language Models fit in?
Large Language Models have all of the AI Ethics concerns and amplify many of them. Given how pervasive they have become and in such a short time, the ethics issues become even more relevant. A few examples of the ethics issues of LLMs:

Note – I do not include hallucinations since mistakes are part and parcel of every AI model.
Where does Generative AI fit in?
The relationship between Generative AI and LLMs is defined differently depending on who you ask – but one good definition is that LLMs are a subset of generative AI in that it generates text, but LLMs also have strong expertise in text-based queries. For the purpose of this article, we can consider the ethical challenges of Generative AI to include all those of LLMs plus additional challenges related to models that generate content in multiple modalities (imagery, video, sound, etc.).

What do the laws say?
The laws in this space are still very nascent. For example, it is unclear who owns copyright to an AI-generated artwork. There is debate in the European Union regarding ChatGPT and the potential violation of the GDPR. As noted in the above section, lawsuits have also begun regarding ownership of content, which will then allow the legal system an opportunity to offer case law assessments of content ownership.
What new technologies are being developed?
Some examples of technology that is being developed to counter these issues

What can you do for your business?
There is a lot that is still unknown about these technologies, but there are a few things that you can do to protect your business.