ChatGPT launches group chats for collaborative AI conversations – Marketing-Interactive
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OpenAI is making ChatGPT a little more social. The company has begun rolling out group chats, letting users bring friends, family, or colleagues into the same conversation with the AI.
The feature is now available to logged-in users on ChatGPT Free, Go, Plus and Pro plans in Japan, New Zealand, South Korea and Taiwan, with a wider global rollout expected after early feedback.
Group chats allow users to plan events, make decisions, or work through ideas together with ChatGPT. For instance, friends can use the feature to plan a weekend trip, create a packing list, or decide on a restaurant. Teams and students can collaborate on research, draft outlines, or organise notes, all in a shared space where ChatGPT responds contextually to the group conversation.
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Users can start a group chat by tapping the people icon in any conversation, inviting up to 20 participants via a shared link. ChatGPT is designed to follow the flow of group discussions, react with emojis, and even use participants’ profile photos for personalised image prompts. Participants can also set custom instructions for how ChatGPT responds, from tone to context.
OpenAI emphasised privacy and control. Group chats are separate from personal conversations, and ChatGPT does not use memory from these sessions. Users must accept invitations to join, can leave at any time, and group creators are the only ones protected from being removed.
For under-18 users, exposure to sensitive content is automatically limited, with parental controls available to disable group chats entirely.
“Group chats are just the beginning of ChatGPT becoming a shared space to collaborate and interact with others,” OpenAI said. The company plans to refine the experience as more users test the feature and provide feedback.
The launch comes amid ongoing scrutiny over ChatGPT’s handling of user data. Earlier this month, OpenAI pushed back against a US court order requiring it to hand over 20 million anonymised ChatGPT conversations to The New York Times and other publishers as part of a copyright infringement lawsuit.
OpenAI argued that producing the logs could expose confidential user information, noting that “99.99%” of transcripts were unrelated to the case. The company proposed privacy-preserving alternatives, but a judge had previously ruled in favour of disclosure, with safeguards for de-identification. OpenAI clarified that enterprise, education, business, and API customers are not affected by the order.
This rollout is also part of OpenAI’s broader push to integrate ChatGPT across digital experiences. In September, the company took initial steps toward turning ChatGPT into a personal shopping assistant. The Instant Checkout feature lets users complete purchases directly in chat. US-based ChatGPT Plus, Pro and Free users can buy from Etsy sellers without leaving the conversation, with Shopify merchants including Glossier, SKIMS, Spanx and Vuori coming soon.
This was followed by ChatGPT Atlas in October, a web browser built around the AI. Atlas allows ChatGPT to assist users directly on any webpage, leveraging memory from past chats to complete tasks without copying and pasting between tools. The browser aims to create a “super-assistant” experience, combining users’ work, tools, and context in one place.
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