ChatGPT Prompts for Pay-per-click Ads – Practical Ecommerce
ChatGPT is handy for organizing data. An example is pay-per-click advertising campaigns with lots of keywords and numbers.
Here are ChatGPT prompts to improve PPC setup and performance.
Setting up PPC campaigns requires bidding on hundreds (or thousands) of keywords. Analyzing and selecting those keywords could take an entire day. With ChatGPT, it takes a minute.
Here’s my prompt:
I am working on a PPC campaign for a “peer-to-peer loan” company. Here are my keywords. Group them by meaning and search intent so that I can set up multiple campaigns.
ChatGPT produced 10 groups, naming each based on the type of campaign. Here are two:
ChatGPT created 10 keyword groups. Here are two. Click image to enlarge.
I can then add data from a keyword tool to those lists and ask ChatGPT to estimate the monthly search volume and budget for each campaign. Here’s that prompt:
I am setting up a PPC campaign for a peer-to-peer loan company. Here’s my keyword list. The first number next to each keyword is its search volume; the second number is the cost per click. Organize these keywords to create a separate campaign for each group, and keep the search volume next to each keyword. Estimate monthly search volume for each group and the minimum budget based on the CPC of all keywords within a group. Use the table format for your response.
And here’s ChatGPT’s partial response.
ChatGPT added to the keyword group estimated monthly search volume and minimum budget. Click image to enlarge.
ChatGPT also explained its calculations:
“Please note that the estimated monthly search volume is based on the sum of search volumes for keywords within each group. The minimum budget is calculated by multiplying the sum of the search volumes by the highest CPC value within each group. For example:
“Campaign 1: Peer-to-Peer Loan General. Minimum Budget Estimate (CPC * Search Volume): $2380 * 2.47 (average CPC) = $5876.60
“Keep in mind that search volumes and CPC values can change over time, so it’s important to monitor and adjust your campaigns accordingly.”
Having established the keyword groups, we can focus on the ad copy. I prompted ChatGPT to create target buyer personas for each campaign:
Use the same table but add a column called “Persona” and come up with 1-3 personas to target within each group.
ChatGPT came up with the following personas:
Next I prompted ChatGPT to create ads for each persona in each group:
Using the same table, add an “Ad copy” column and develop the best copy to target the identified persona.
Here’s a screenshot of the part of the result.
ChatGPT generated ads for each persona. Click image to enlarge.
It’s a good starting point. I can now work with each group to request ChatGPT generate alternative headlines, body text, and calls-to-action. Here is my prompt for headlines:
For Campaign 1 and persona “General audience interested in loans,” create 10 more engaging ad headlines (30 characters or less).
ChatGPT came up with the following headlines “focusing on the speed, convenience, and benefits of obtaining loans.”
We now have an initial keyword list. ChatGPT can identify other keyword opportunities, especially if we prompt it to find keywords for a persona or a stage in the buying journey. Here’s my prompt to do that:
I am setting up a PPC campaign for a peer-to-peer loan company. Come up with a list of keyword ideas targeting people who may be interested in this option but are not familiar with the concept or meaning of “peer-to-peer loans” or “P2P loans.” Create a list that doesn’t include those terms.
Here’s ChatGPT’s response:
Aside from paid search campaigns, ChatGPT can help with social media advertising. Here’s my prompt:
I am going to extend my Google Ads campaign to Facebook. Create my targeting settings and generate at least five ideas for ad copy targeting entrepreneurs interested in peer-to-peer loans.
And here’s the response for settings:
“Targeting Settings for Facebook Campaign”
“Location: Select specific regions or cities where your target audience is located
“Age: 35-55 (age range of entrepreneurs)
“Gender: All
“Interests: Small businesses, Entrepreneurship, Business financing, Startups, Business growth
“Behaviors: Business owners, Small business decision-makers
“Detail Targeting Expansion: On”
And here are two of ChatGPT’s five ad ideas. (We could have prompt ChatGPT to add emojis or hashtags for Instagram and Twitter campaigns.)
ChatGPT generated five potential Facebook ads. Here are two of them. Click image to enlarge.
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