Google's Bard Advanced is getting a subscription paywall soon – Mashable

Google is giving its Bard AI chatbot the premium subscription treatment à la OpenAI’s ChatGPT Plus.
The tech giant announced Tuesday in a Q4 earnings call that it plans to lock the recently announced Bard Advanced behind a subscription model. There were no talks about costs or a release date, but Bard in its current form is available to users for free, compared to the $20 per month it costs to use ChatGPT-4 with a Plus subscription.
According to Google, Bard Advanced is designed to be more “complex” and have “better responses.” It will be powered by the soon-to-be-released Gemini Ultra, Google’s multimodal large language model, which is set for an “early 2024” release. Bard is currently running on Gemini Pro, which is meant to compete with GPT-3.5, with Ultra touted by Google as a model that will compete with, and in some cases even surpass, GPT-4.
Based on the hype Google is drumming up for Gemini Ultra, it’s speculated that users can expect to pay a similar price to OpenAI’s premium tier for a chance to use this advanced generative AI.
Topics Artificial Intelligence Google
Currently residing in Austin, Texas, Chance Townsend is an Assistant Editor at Mashable. He has a Master’s in Journalism from the University of North Texas with the bulk of his research primarily focused on online communities, dating apps, and professional wrestling.
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