Introducing Alexa+, the next generation of Alexa – About Amazon
Powered by generative AI, Alexa+ is your new personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.
Written by Panos Panay, SVP of Devices & Services
6 min read
Inventing Alexa+ required a series of technical breakthroughs, from getting LLMs to orchestrate APIs reliably to creating all-new agentic capabilities.
Alexa+ is our next-generation AI assistant that gets things done—it solves daily problems, keeps you entertained, helps you stay connected, and can converse about virtually any topic.
When the first Amazon Echo device launched in 2014, it created a new category in tech: the smart speaker.
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