Nearly all ChatGPT users still rely on Google: Data – Search Engine Land
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Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO consultant Brodie Clark. In August:
Yes, and… International SEO expert Aleyda Solis added additional SimilarWeb data from August in an X post:
Why we care. ChatGPT and AI search is booming, but Google is still the default starting point for search. Traditional search engine usage is at 95%, according to data from Datos and SparkToro; and heavy AI users are still cross-checking with Google, according to a Nielsen Norman Group study.
Focus on channels that matter most. Clark referenced reports that ChatGPT referral traffic is declining and Bing is actually sending more traffic for some sites. This is one of those cases where results may vary, so check your analytics.
Bottom line. AI tools are rising fast and will continue to do so for the foreseeable future. But Google is still the traffic heavyweight. As Solis put it:
And as Clark put it:
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Danny Goodwin
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