OpenAI Lets Mom-and-Pop Shops Customize ChatGPT – The New York Times

The A.I. Race
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With a new GPTs service, anyone can build a chatbot and instantly share it with friends, family and the general public.

Reporting from San Francisco
OpenAI said on Monday that it had created a service that allows individuals and small businesses to build customized versions of its popular online chatbot, ChatGPT, and instantly share them on the internet.
Through a new service called GPTs, anyone can quickly customize the chatbot for a particular task without help from additional software or computer code. The owner of a small bed-and-breakfast, for instance, could build a chatbot that answers questions for anyone who stays there.
“You can imagine someone building a GPT that specializes in teaching someone a new language or gives interior design advice,” Peter Deng, OpenAI’s vice president of consumer and enterprise product, said in an interview.
OpenAI, the San Francisco artificial intelligence start-up, has accelerated the release of its A.I. tools in recent weeks. In September, it folded its DALL-E image generator into ChatGPT and released a new version of its popular chatbot that interacts with people using spoken words, much like Apple’s Siri digital assistant.
ChatGPT attracted hundreds of millions of users after it was introduced at the end of last year, wowing people with the way it answered questions, wrote term papers and discussed almost any topic. Several other companies, including Google and the start-up Anthropic, released similar chatbots. Now, OpenAI is trying to push ahead of its rivals.
The new GPTs service is available to anyone who uses ChatGPT Plus, a version of the chatbot that sells for $20 a month.
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