Pinewood.AI launches GPT-powered ‘AI Chat’ assistant to transform online car-buying journeys – motortradenews.com
Jessica Bird
June 26, 2025
Featured, Lead Story, Marketing & Digital, News
SHARE
Automotive retail tech provider Pinewood.AI has launched a GPT-powered digital assistant, designed to enhance online customer journeys and improve dealership efficiency.
The Automotive Intelligence Chat (AI Chat) tool is available to dealers globally following a successful pilot in the UAE, with rollout confirmed across more than 20 countries and support for over 20 languages.
Positioned as a ‘digital concierge’, AI Chat offers always-on customer engagement, enabling website visitors to book test drives, enquire about inventory, schedule servicing, and receive tailored support.
With 48% of customer interactions happening outside traditional business hours, the tool provides a significant advantage for dealerships looking to convert interest into action.
Kim Costello, global chief marketing officer at Pinewood.AI, said: “AI Chat acts just like a sales rep, in that it grasps nuances and imperfect phrasing to get your customers the response they need, while asking questions effortlessly.
“It chats naturally without needing to repeat context, and it learns from past conversations to deliver the most relevant and helpful responses.”
Purpose-built for the automotive sector, AI Chat is exclusively trained on vehicle-related data to ensure accuracy and relevance.
According to Pinewood.AI, the assistant responds 97.2% faster than traditional tools, while also offering enterprise-grade security to protect customer information.
AI Chat is designed not only to streamline engagement but also to provide valuable business insights.
It includes lead-scoring capabilities and Google Analytics integration to track user behaviour and measure sales funnel performance. Approximately one-third of all conversations to date have led to inventory and sales-related enquiries.
Costello added: “The feedback from piloting was beyond what we could have ever anticipated, with dealers explaining that the tool has helped walk customers step-by-step from their domain to their dealership.
“We are confident that AI Chat will be an indispensable tool for dealers globally, helping to drive countless efficiencies.”
AI Chat forms part of the wider Pinewood Automotive Intelligence™ Platform, and is built to adapt in real-time, drawing on dealership data and online sources to provide context-aware, personalised responses.
It can rank leads, scrape web content, and analyse large volumes of automotive data, helping retailers identify the most engaged prospects and respond with relevant, timely information.
Crucial reading for both the franchise and non-franchise UK dealer network with daily emails circulating to senior managers and staff in the UK.
Motor Trade News is owned by Astor Media Ltd.
