The ChatGPT store is live. What does that mean for SEO? – Insider Intelligence
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“SEO is nothing without collaboration,” said Darwin Santos, senior technical SEO professional at agency Amsive. “We build on what each [person] shares.”
With OpenAI’s new GPT Store, an Apple App Store-like interface that opened earlier this month, SEO professionals can share their own custom versions of ChatGPT with premium subscribers. But these collaborative innovations aren’t without their challenges. Generative AI can’t do everything, and it can be hard to vet new tools in the store.
Still, sharing GPTs allows SEO professionals to democratize their own ability to make tools without relying on developers, according to Aleyda Solís, international SEO consultant and founder of consultancy Orainti.
What SEO work can custom GPTs do?
What SEO work can’t custom GPTs do?
How can marketers vet GPTs in the store?
The OpenAI GPT Store is still in its infancy, which means not every custom GPT is trustworthy.
What GPT Store improvements are SEO professionals looking for?
Because the GPT Store is so new, it’s far from perfect. SEO experts are awaiting improved search functionality and better vetting for copycats and poorly made apps. More transparency and direct linking between two GPTs are also improvements OpenAI could offer.
OpenAI and all companies that work with generative AI queries also need to make sure people are still incentivized to create content. GPTs are effective transmitters of existing data, but without content creation, that data doesn’t exist.
“Websites and content creators need to raise their voices because LLMs [large language models] and AI can satisfy the user’s need [to know information],” said Santos. But if AI programs scrub existing sites and take away their impressions and ad revenues, the content’s publisher may be forced to shut down, making that—and future—content unavailable to scrub, Santos warned.
This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.
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