This AI chatbot is helping employees pay off their student loans – Employee Benefit News
Employees are desperate for guidance on paying off their crippling student loan debt.
The student loan debt in the United States has reached nearly $1.8 trillion, according to the U.S. Department of Education, with an average debt of $38,375 per borrower. In an effort to support employees on their repayment journey, financial wellness platform Candidly launched Cait,
“Cait was born from observation of demand,” says Laurel Taylor, founder and CEO of Candidly. “The challenge with offering options like traditional coaching is availability. Sometimes employees are seeking help at 10:00 at night on a Thursday or at noon on a Saturday. We were missing this opportunity to serve and drive impact and outcomes in the hours that were the most convenient for the user, but it was difficult to scale that support using humans.”
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Cait can also leverage what it knows about existing legislation to help employees strategize their repayment options. For example, the chatbot can
“When we think about chatbots, we think of them like a support ticket — the outcomes that are returned to the user are generally generic and basic,” Taylor says. “Cait can provide an experience that is consistent with a 401(k) record keeper, a life insurance specialist or any other financial wellness provider.”
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Offering more solutions to help employees navigate their student loans is an important attraction and retention tool. With the right oversight in place, the
“Leaders fundamentally have to make a choice if they want to be proactive and lean into helping their employees through digital experience, or be reactive,” Taylor says. “The days of sitting on the sidelines and waiting are over — we need to move from employee perks to protections.”
A new tool from student debt coaching and optimization platform Candidly aims to offer workplaces more personalized financial assistance.
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