Tony Robbins Files Federal Lawsuit Against YesChat.ai Over Unauthorized AI Chatbot Replicas – USA Herald
By Samuel Lopez – USA Herald
SAN DIEGO, CA – On June 26, 2025, Tony Robbins—the globally renowned motivational speaker and coach—filed suit in the U.S. District Court for the Southern District of California, accusing InnoLeap AI LLC and Mira Muse LLC of orchestrating “a blatant, calculated, digital heist of valuable and unique intellectual property.” As laid out in the complaint, YesChat.ai’s platform promotes and monetizes AI chatbots that “don’t just mimic Robbins, they masquerade as him.” This groundbreaking case could redefine how celebrity rights intersect with emerging AI technologies.
Brian Wolf, Robbins’ attorney, concedes that many creators have sued over AI models trained on unauthorized content—and that some companies have successfully defended those suits by invoking “fair use”—but he insists this case is fundamentally different.
“Those cases are different than this case, where they’re mimicking and recreating a virtual persona of a well-known individual and advertising it as such,” said Wolf, of Lavely & Singer. “We represent innumerable celebrities and public figures, and we take a pretty aggressive approach on behalf of those clients.”
Robbins’ Trademarks and Proprietary Content
Plaintiffs Robbins Research International, Inc. and TR Legacy, LLC own exclusive rights to Robbins’ name, image, likeness, voice, and persona (collectively, “NIL”), alongside a suite of registered trademarks—most notably “Anthony Robbins” and “Tony Robbins.” Over four decades, Robbins has developed proprietary coaching frameworks, seminars, and materials that form the foundation of his global brand.
YesChat.ai’s Business Model
According to the complaint, YesChat.ai operates “an AI chatbot platform offering users … access to over 200,000 AI‑generated chatbots or ‘GPTs’ (short for Generative Pre‑trained Transformers). These chatbots are trained to simulate the language, style, and knowledge of particular personalities or subject matters.” Users pay subscription fees—$8/month (“Pro”), $16/month (“Ultra”), or $40/month (“Unlimited”)—to interact with these bots as though they were engaging with public figures, including Tony Robbins.
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