Using ChatGPT for Hotel Marketing: 31+ Helpful Prompts – Hotel News Resource
Using ChatGPT for Hotel Marketing: 31+ Helpful Prompts – Image Credit TravelBoom Marketing
Artificial intelligence (AI) tools like ChatGPT — the most popular AI tool in the world — can help hotel marketers by increasing efficiency, sparking creativity, providing valuable, strategy-enhancing insights and ultimately helping drive more bookings. Along with many other capabilities, AI can aid in content creation, support SEO efforts, help with campaign ideation and analyze data. And in this article, we’re sharing 30 ChatGPT prompts that can boost hotel marketing efforts in a range of areas critical to a property’s success:
Prompts for Website Content and SEO
ChatGPT can help hotel marketers with content creation by quickly creating first drafts of everything from blog articles and promotional emails to social media posts and ad copy. To get the AI tool to draft a blog article, for example, prompt it with a statement such as: “Draft a blog article geared toward family travelers about the top five kid-friendly attractions in the Dallas, Texas, area.”
If you’re not happy with the output ChatGPT provides, ask the AI tool to refine the copy it’s created as you see fit. You can do this by asking for a shortened version, an alternate writing style or a different tone, for instance — and you can repeat the process as many times as you’d like. While you’ll typically need to edit the output to get the desired results and should always fact-check it for accuracy, ChatGPT can at least provide a good starting point for your content.
AI Prompts for High-Converting Hotel Landing Pages
ChatGPT can draft copy elements for landing pages. For example, you can use it to:
Best ChatGPT Prompts for Hotel SEO
The best ChatGPT prompts for hotel SEO are those that:
Prompts for Social Media and Influencer Marketing
Hotel marketers can leverage ChatGPT in their Instagram efforts by prompting the AI tool to create engaging captions that:
Can ChatGPT Suggest Influencer Marketing Campaign Ideas for Hotels?
ChatGPT is a great resource for brainstorming ideas of all kinds — including generating influencer marketing campaign ideas. The prompt can be as simple as, “Give me 10 ideas for creative influencer marketing campaigns for a boutique hotel in Sedona, Arizona.” If you like one in particular, you can ask ChatGPT to give you more variations on that specific concept. If you’re not fond of any of them, ask for 10 more ideas.
Prompts for Paid Social
The best ChatGPT prompts for writing hotel Facebook ads:
Prompts for Email Marketing and Guest Engagement
AI is a great tool for generating creative subject lines that help you boost the open rates of your hotel’s email marketing campaigns. Ask ChatGPT for ideas with a prompt such as, “Give me 10 subject line ideas for my email about visiting my Daytona Beach, Florida, oceanfront hotel during the springtime, when the weather is great and the beaches are less crowded than during the summer peak season. Include fun emojis in a few of them.”
ChatGPT can also help your hotel draft personalized emails to guests by incorporating first-party data you’ve collected from their past stays or via your loyalty program. Use these prompts to draft emails designed to:
Prompts for Reputation Management
To use ChatGPT to create professional responses to negative guest reviews, first, copy the guest review. Then tell ChatGPT, “This is a negative guest review I’d like to respond to professionally so that other guests can see this is something we take seriously and will address even if it’s a one-off occurrence.” Then, paste your negative review in the chat and submit it to see the results. If you’re unhappy with the output, ask ChatGPT to give you three more variations.
Prompts for Revenue and Pricing Strategy
You can leverage ChatGPT to spark ideas for limited-time offers that will attract more guests and bookings at your hotel. Provide the AI tool with a prompt such as, “Give me 10 creative ideas for limited-time offers for my hotel that will attract more bookings during slow periods.”
Prompts for Hotel Event Marketing
The best prompts for drafting and optimizing hotel event marketing emails include ones that:
Prompts for Analyzing Data
The most useful ChatGPT prompts for analyzing your competitors’ hotel marketing strategies are designed to help you:
Prompt Success With an ‘Act As’ Statement
Preceding a ChatGPT prompt with an “act as” statement can set you up for success. This guidance directs the AI tool to respond to your queries from a specific persona or perspective. A fitting “act as” statement to include before all of the prompts discussed above would be, “Act as an expert in hotel marketing.” You can vary this depending on the specific prompt you follow it with; for example, ask the tool to act as an expert in SEO for hotel marketing or as an expert in hotel reputation management.
A Note About AI Prompt Privacy
AI tools such as ChatGPT use the content users submit to them for “training” purposes, helping them improve their future performance and output. This means that — unless you specifically opt out of having your content used for training or are using a business version of ChatGPT such as ChatGPT Team or ChatGPT Enterprise, which opt out of training by default — you should be careful what information you provide to the platform. If, for example, proprietary business information about your hotel is supplied to ChatGPT via a prompt or file upload, the data could be used for training and subsequently be relayed to another ChatGPT user, which is clearly an undesirable outcome. To learn more about how to manage the ways ChatGPT uses your data and how to opt out of training, visit the OpenAI Help Center.
The Growing Impact of AI in the Hospitality Industry
Most hoteliers are constantly looking for opportunities to drive efficiency. When surveyed, more than 80% of them say technology can do just that. As a result, the hospitality industry is currently leveraging artificial intelligence in powerful ways. Some of the top hotel AI-usage trends including:
This list is far from comprehensive, though, and the industry’s use of AI isn’t likely to slow down anytime soon. Projections show the hospitality industry’s adoption of and investment in AI rising by 60% between 2023 and 2033 — setting the stage for a growing presence for hoteliers and guests in the coming years.
Leverage an AI Advantage With Help From TravelBoom
At TravelBoom, we specialize in digital marketing for hotels. Our agency is adept at leveraging all the latest tech tools, including AI and ChatGPT, to gain every possible advantage for our clients. With our expert guidance, our clients get better results, more bookings and increased revenue. When you’re ready to see your hotel’s marketing campaigns achieve more, connect with our team.
About TravelBoom Hotel Marketing
TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for its clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce reliance on third-party channels. TravelBoom is also host of the world’s #1 ranked Hotel Marketing Podcast and its quarterly Traveler Sentiment Study both of which can be found at www.travelboommarketing.com.
Click here to join your colleagues and stay up to date on the latest hotel news and trends.
Copyright © Hotel News Resource & Nevistas | All rights reserved.
