Apple has built an app like ChatGPT to test AI Siri – Sherwood News
Back in 2024, Apple previewed a new AI Siri that the iPhone maker has since mostly failed to deliver, with the overhaul now slated for the spring of 2026. But Bloomberg’s Mark Gurman says Apple is making moves.
Apple has built an internal ChatGPT-like app to test the new Siri, Bloomberg reports. Workers are using the app, code-named Veritas, to test Siri’s ability to search through personal data like emails and perform in-app actions like editing photos — stuff its competitor Google is already offering.
“The app essentially takes the still-in-progress technology from the new Siri and puts it in a form employees can test out more efficiently,” Gurman wrote. “Even without a public launch, the internal tool marks a new phase in Apple’s preparations for Siri’s overhaul, a high-stakes release that could reshape perceptions of its AI efforts.”
“The app essentially takes the still-in-progress technology from the new Siri and puts it in a form employees can test out more efficiently,” Gurman wrote. “Even without a public launch, the internal tool marks a new phase in Apple’s preparations for Siri’s overhaul, a high-stakes release that could reshape perceptions of its AI efforts.”
T-Mobile and Verizon are seeing strong demand for the latest iPhone, according to a note today from Bank of America Global Research:
“As per T-Mobile mgmt., iPhone activations are up double digits (new and existing customers). Verizon mgmt. commentary also suggests strong upgrade activity in its existing base during the quarter.”
This is one of several indicators pointing to a strong upgrade cycle for the redesigned iPhone.
Early this month, a survey of iPhone users found that a higher percentage intended to upgrade than did last year. BofA and Wedbush Securities’ Dan Ives have both cited longer shipment times for the latest model than last year, suggesting relatively higher demand. The Information said that Apple asked suppliers to boost production of the iPhone 17 following strong preorder activity. Bloomberg reported long lines and sold-out phones when the devices went on sale last week. BGR noted today that the iPhone 17 and iPhone 17 Pro are still sold out online in the US.
Last week, Sherwood News reported that web traffic to Apple for the iPhone event and for the preorder period were elevated compared with the past few years, though we suggested that might have more to do with a natural upgrade cycle than features on the iPhone 17.
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The Wedbush analyst said investors are “underestimating the transformation underway at the company” regarding AI.
Meta has a huge advertising business, and it wants it to get even bigger with the help of AI, with ambitions to create tools that will help businesses create, place, and track ads with just a quick conversation with an AI chatbot. But it seems the social media company, whose AI models have lagged its competitors and which is spending gobs of money to fix it, might need some help getting there. The Information reports that Meta has been in talks with Google to use the latter’s AI models to improve its ad business.
It may be an interim step for Meta, but it’s a big deal, as The Information notes:
“The fact that Meta is considering using Google’s technology for advertising is striking. Advertising is the engine behind Meta’s $164.5 billion revenue empire, and Meta executives have highlighted improvements to advertising as a top opportunity coming out of the company’s investments in AI.”
It may be an interim step for Meta, but it’s a big deal, as The Information notes:
“The fact that Meta is considering using Google’s technology for advertising is striking. Advertising is the engine behind Meta’s $164.5 billion revenue empire, and Meta executives have highlighted improvements to advertising as a top opportunity coming out of the company’s investments in AI.”
