Elon Musk to introduce ads in Grok AI chatbot to boost revenue – Storyboard18
ADVERTISEMENT
Elon Musk plans to monetise his artificial intelligence company xAI by introducing advertisements within its chatbot, Grok. Speaking during a livestream with advertisers on X, Musk said ads could appear in Grok’s responses when users seek solutions to specific problems — with the chatbot suggesting relevant products or services.
Read More: YouTube’s new AI to spot under-18s on adult accounts, even if they’ve lied about their age
He argued that this approach would make ads “more useful and relevant” rather than purely promotional. Musk linked the move to the high cost of operating Grok, which runs on expensive GPUs (graphics processing units).
“Our focus so far has been on making Grok the smartest and most accurate AI in the world, and I think we have largely achieved that. Now we have to figure out how to pay for those costly GPUs,” Musk said, without giving a launch date for the ad feature.
Ads within Grok and on X will be subject to quality standards to avoid harming the user experience, he added.
Grok, developed by xAI and integrated into X earlier this year, has been central to Musk’s push to merge AI tools with social media. Musk also announced new AI-powered tools for advertisers on X to simplify campaign creation and management.
The chatbot has recently faced a lot of controversy. Earlier this year, xAI apologised after an update led Grok to post antisemitic jokes and comments praising Adolf Hitler on X, sparking criticism. Musk acknowledged these issues but maintained Grok is “unmatched” in intelligence and accuracy compared to rival AI systems.
ADVERTISEMENT
ADVERTISEMENT
Executive Group Chairman Srinivasan K Swamy said the dip in financial performance was largely due to the absence of large one-off projects from FY24
ADVERTISEMENT
Brand Marketing
FMCG firms cut senior roles by 32%; Total headcount shrinks 9.26% in FY25
Brand Makers
Who is Shailesh Jejurikar – P&G’s new Indian-origin global CEO?
Digital
What are Ullu, ALTT, Big Shots, MoodX, Hulchul, Mojflix, Desiflix?: OTT platforms blocked by the govt
How it Works
TCS layoffs trigger talent shift as GCCs eye 3.8 lakh tech hires in FY26
Social Media
Instagram’s new ‘Map’ feature triggers safety fears, Meta blames misunderstanding
Digital
Elon Musk fires fresh warnings at OpenAI and Satya Nadella after GPT-5 debut
Digital
ChatGPT under fire for giving harmful advice to teens in watchdog test
Digital
Best Buy to expand India tech hub workforce by over 40%
Brand Marketing
Unilever International invites applications for global digital CHRO role
Digital
Meta acquires AI audio startup WaveForms to boost emotional voice technology
Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows – Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.
Partner with Us:
For sales and collaboration queries, reach out to
Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com
