OpenAI takes on Google with ChatGPT-powered browser – Mobile World Live
OpenAI stepped up its challenge to Google with the launch of Atlas, a new AI-powered browser designed to integrate ChatGPT directly into everyday web use.
Atlas allows users to summarise pages, compare products and automate online tasks without leaving their current window, extending OpenAI’s reach beyond its chatbot app and into daily browsing. “With Atlas, ChatGPT can come with you anywhere across the web – helping you in the window right where you are,” the company stated.
In a live demo, OpenAI showed off Atlas’ agent mode, which enables ChatGPT to automatically complete multi-step actions such as conducting research, searching for recipes, booking appointments or compiling reports directly within the browser. Agent mode is initially available in preview to paid ChatGPT subscribers.
Additionally, browser memory allows the AI tool to retain context from visited sites, helping users revisit information or generate summaries across sessions. The feature is optional and fully user-controlled.
The ChatGPT-maker emphasised privacy, stating that its new AI browser agent cannot run code, download files, or access external apps and will pause when interacting with sensitive sites such as financial institutions. Users can also choose to operate logged-out to boost privacy.
The browser is rolling out globally on macOS, with Windows, iOS and Android versions set to follow.
Rivalry
The move adds to an intensifying rivalry between the ChatGPT-maker and Google, which embedded its Gemini AI model into its Chrome browser earlier this year.
Chrome currently commands 71.9 per cent of the global browser market, according to StatCounter, though OpenAI’s entry could reshape the browsing landscape.
Gil Luria, analyst at DA Davidson, told Reuters that integrating ChatGPT into a browser “is a precursor for OpenAI starting to sell ads”, adding that “once OpenAI does, it could take meaningful share from Google’s search ad business”.
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