Spotify brings music recommendations to ChatGPT via new integration – Music Business Worldwide
Spotify Free and Premium users can now link their accounts to ChatGPT and receive personalized music and podcast recommendations directly within their ChatGPT conversations via a new integration.
The Spotify and ChatGPT feature became live in 145 countries on Monday (October 6), allowing users to request specific tracks, albums or playlists, or ask for recommendations based on mood or genre. The integration is available across web and mobile platforms, including iOS and Android devices.
When users mention Spotify in a ChatGPT prompt, they’ll be asked to connect their accounts on first use. After that, they can request music or podcasts through conversations. They can type in text prompts like: “Spotify, I need something to keep me in the zone. Can you pull up a Focus Mix?” Tapping a recommendation opens the Spotify app for playback.
Sten Garmark, SVP, Global Head of Consumer Experience at Spotify, said: “Spotify’s vision has always been to be everywhere you are. By bringing Spotify into ChatGPT, we’re creating a powerful new way for fans to connect with the artists and creators they love conversationally, whenever inspiration strikes.”
The integration offers different features depending on users’ level of Spotify access.
Free users will be able to access Spotify’s existing playlists like Discover Weekly and New Music Friday, while Premium subscribers can generate custom playlists from more detailed prompts. Spotify said it would continue refining the experience in coming months.
The streaming giant said artist protections remain in place through the integration, saying, “Spotify will not share music, podcasts, or any other audio or video content on our platform with OpenAI for training purposes.”
The initiative drew support from Universal Music Group, with a company spokesperson telling MBW: “We’re supportive of these types of integrations as they offer a pathway for fans to connect with the artists they love as well as to move fluidly from discovery to enjoyment of new music—and all within a monetized ecosystem.”
“By bringing Spotify into ChatGPT, we’re creating a powerful new way for fans to connect with the artists and creators they love conversationally, whenever inspiration strikes.”
Sten Garmark, Spotify
“While it just scratches the surface of the enormous potential of AI, it’s a positive step forward that reinforces the principle that artists must be compensated for all uses of their music on all platforms.”
The ChatGPT connection is optional and users can disconnect their accounts at any time.
Spotify already operates across more than 2,000 devices, including cars, TVs and smart speakers from Amazon, Google, Volvo, Samsung, and Sonos. The ChatGPT integration represents another distribution channel as the company competes with Apple Music, Amazon Music and YouTube Music for subscribers.
In Q2 2025, Spotify’s total number of monthly active users, which combine paying users and ad-supported users, grew 11% YoY to 696 million, while its Premium subscriber base rose by 8 million from Q1 2025 to 276 million in Q2 2025.
“While it just scratches the surface of the enormous potential of AI, it’s a positive step forward that reinforces the principle that artists must be compensated for all uses of their music on all platforms.”
Universal Music Group spokesperson
The ChatGPT and Spotify integration comes as streaming services look for new ways to drive engagement and as AI companies seek partnerships with content providers. Back in March, China’s Tencent Music Entertainment, which operates QQ Music, Kugou, Kuwo, and WeSing, integrated Chinese AI firm DeepSeek into its music streaming service.
Tencent CEO CEO Ross Liang at the time said DeepSeek has become a part of its music creation tools.
Meanwhile, French streaming company Deezer recently reported that it now receives over 30,000 fully AI-generated tracks daily, marking a sharp increase from the 20,000 figure it reported in April and the 10,000 it disclosed in January when it first launched its proprietary AI detection tool.
For Spotify, the AI integration comes as the company recently rolled out more stringent AI music policies. Over a week ago, Spotify said it has removed more than 75 million “spammy tracks” from its platform over the past year amid the explosion of generative AI tools.
Spotify wrote: “At its best, AI is unlocking incredible new ways for artists to create music and for listeners to discover it”.
Music Business Worldwide
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