I read a stat that blew me away. HubSpot surveyed marketers and 78% say the industry changed more in the past three years than in the last five decades. I agree, and it’s even more challenging to stay up to date with how much there is on all our plates. That’s where AI comes in. Tools like ChatGPT can become your new MVP for tasks like customer service, inventory management and even digital marketing. The goal? To free up your time so you can focus on the core of your business. One size doesn’t fit all. Personalize the content ChatGPT — or whatever bot you’re using — generates by feeding it some branding elements you already use. Have a slogan? Brand colors? Maybe a couple of sentences about what makes your company unique. The more ammo you give, the better your results. These are specially crafted hints that give an AI chatbot an idea of the tone, style and topic you want. Don’t go overboard with too many seed phrases, or you’ll end up with a word salad. A couple examples: Privacy, security, the latest trends and the info you need to stay safe online. Length matters with social media posts. Tell the bot not to go over a specific character count, or you might end up with way too long or short results. Here are some current best practices: Sprinkle in some CTAs to make sure your audience knows exactly what to do next. Whether it’s visiting your site, buying that super-cool fanny pack, or subscribing to your newsletter, make it clear and compelling. 📨 What else can I help you within the AI realm? Drop me your questions here. (Ahem, solid CTA, huh?) More: Get my Daily Tech Update and the Digital Life Hack. Just one minute each and arm you with the tech knowledge you need to impress your boss and friends with how smart you are.
