Meta product chief sees AI chatbots as tool to lure advertisers – Moneycontrol
My Account
Follow us on:
Powered By
Find & Invest in bonds issued by top corporates, PSU Banks, NBFCs, and much more. Invest as low as 10,000 and earn better returns than FD
Invest Now
Powered By
Unlock Your Trading Potential: Trade like Experts with SEBI registered creators, Learn from Courses & Webinars by India’s Finest Finance Experts.
Invest Now
AMBAREESH BALIGA
Fundamental, Stock Ideas, Multibaggers & Insights
Subscribe
CK NARAYAN
Stock & Index F&O Trading Calls & Market Analysis
Subscribe
SUDARSHAN SUKHANI
Technical Call, Trading Calls & Insights
Subscribe
T GNANASEKAR
Commodity Trading Calls & Market Analysis
Subscribe
MECKLAI FINANCIALS
Currency Derivatives Trading Calls & Insights
Subscribe
SHUBHAM AGARWAL
Options Trading Advice and Market Analysis
Subscribe
MARKET SMITH INDIA
Model portfolios, Investment Ideas, Guru Screens and Much More
Subscribe
TraderSmith
Proprietary system driven Rule Based Trading calls
Subscribe
Curated markets data, exclusive trading recommendations, Independent equity analysis & actionable investment ideas
Subscribe
Curated markets data, exclusive trading recommendations, Independent equity analysis & actionable investment ideas
Explore
STOCK REPORTS BY THOMSON REUTERS
Details stock report and investment recommendation
Subscribe
POWER YOUR TRADE
Technical and Commodity Calls
Subscribe
INVESTMENT WATCH
Set price, volume and news alerts
Subscribe
STOCKAXIS EMERGING MARKET LEADERS
15-20 High Growth Stocks primed for price jumps
Subscribe
Meta Platforms Inc. Chief Product Officer Chris Cox said that AI chatbots will become an increasingly attractive tool for advertisers, rather than just a way to lure users, in a sign the company is pivoting the technology toward business customers.
“There’s a huge demand from business for better tools,” Cox said Tuesday at the WSJ Tech Live conference in Laguna Beach, California. “One of the most profoundly impactful applications for the near term for AI is helping businesses be more effective.”
Weeks after releasing a handful of free AI chatbots to users on Instagram and WhatsApp, Meta is seeking ways to make money from artificial intelligence. It’s a signature move for the company: Release a new feature, then quickly find a way to monetize it via advertisers. That was the case with short-form video and Stories on Instagram. Meta also followed that playbook when the company opened up its chat apps for commerce.
The artificial intelligence features introduced last month included customized sticker creation, image editing and a slew of celebrity chatbot characters that are powered by generative AI. It was the biggest release of consumer-facing artificial intelligence features from the company, which has also rolled out AI technology for developers.
Meta Chief Executive Officer Mark Zuckerberg and other top brass have been on a messaging tour this year to frame the company as a leader in the AI arms race. But this isn’t the social media leader’s first pivot. Meta changed its name from Facebook in October 2021 in favor of a shortened reference to the metaverse, a virtual reality platform that the CEO has called the next generation of the internet.
After OpenAI’s ChatGPT swiftly captured the public’s imagination last year, Zuckerberg has spent more time talking about AI than the metaverse on earnings calls and at its annual developer conference.
Discover the latest business news, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Copyright © e-Eighteen.com Ltd. All rights reserved. Reproduction of news articles, photos, videos or any other content in whole or in part in any form or medium without express writtern permission of moneycontrol.com is prohibited.
You are already a Moneycontrol Pro user.
