Priceline Releases New AI Platform and ‘Penny’ the Chatbot – Skift Travel News

Access exclusive travel research, data insights, and surveys
Access exclusive travel research, data insights, and surveys
Free stories left to read
Skift Pro subscribers get unlimited access to essential travel industry news
Jess Wade, Skift
June 28th, 2023 at 11:46 AM EDT
Priceline expands into AI-powered travel assistance, just one day after
Jess Wade
Priceline is gearing up for a busy summer of travel with the introduction of its new AI platform, Trip Intelligence. The announcement comes a day after sister company entered the AI game
The online travel agency is embracing AI with a suite of 40 new booking and upgrade tools developed using Google Cloud’s Generative AI App Builder. At the heart of it is “Penny,” an AI chatbot that runs across Priceline’s entire hotel network and can be used as a local guide, help desk contact, and 24/7 concierge. Priceline says Penny can address highly specific questions or complete bookings within the chatbot interface, which is made possible through integration with OpenAI’s ChatGPT and Priceline’s own coding system.
During the initial launch, Penny is only available for hotel bookings and can be accessed within the ‘Guest & Payment Details’ section of the booking path. The expansion to other services is expected in the coming months. However, the additional AI tools are site-wide and cover every service.
While this is a huge development, Priceline and other online travel players have been using AI in the online booking system process for years. The use of generative AI, however, is new as it employs large language models.
Some of Priceline’s Trip Intelligence features that stand out include: 
“With over two decades of industry-leading technology innovation and price negotiation, Priceline remains the trusted travel partner for millions of travelers around the world when booking their most complicated trips,” said Priceline CEO Brett Keller.
AI coverage across travel sectors that’s focused on separating trendy moves from good ideas – in your inbox every Friday.
Jess Wade, Skift
June 28th, 2023 at 11:46 AM EDT
Tags: artificial intelligence, chatbot, onlinebookings, penny, priceline
Support high-quality journalism covering the travel industry
The latest news about online travel delivered weekly to your inbox.
1 of 3 free stories left to read