Rumored 'Apple GPT' AI Chatbot To Compete With Big Tech Rivals – Search Engine Journal
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What does the rumored “Apple GPT” AI chatbot development mean for OpenAI, Microsoft, Google, and other generative AI developers?
According to unnamed Apple employees who spoke to Bloomberg, Apple is “secretly” developing an artificial intelligence chatbot, ‘Apple GPT,’ to compete with big tech companies developing large language models (LLMs) and generative AI tools.
The rumored AI chatbot could lead to conversational AI capabilities built directly into iOS, iPadOS, macOS, and watchOS, accessible with their Apple ID, without downloading a third-party app.
Apple has reportedly built an AI framework called “Ajax” as the backbone of its generative AI chat.
Using “Ajax,” Apple engineers have made the internal chatbot that some call “Apple GPT”, similar to OpenAI’s popular technology, though details remain scarce.
Apple’s move into generative AI chatbots comes as companies like Meta and Google scramble to release new AI advancements months after being caught off guard by the buzz and capabilities of ChatGPT and other OpenAI products.
While not definitively stated, Apple’s privacy policy for Siri and Dictation suggests the company may use data like transcripts from Siri interactions to train and improve the AI models that power Siri, Dictation, and related services.
The policy mentions using Siri data to “develop and improve” these features and retaining some transcripts beyond two years for “ongoing improvement of Siri.”
This could allow Apple to leverage the data to train the AI models to respond more accurately to user requests.
However, the privacy policy does not unambiguously confirm the use of Siri data for training AI, only providing circumstantial evidence that it could occur.
Apple appears to be cautious about openly admitting to this practice. Nonetheless, it possesses a significant amount of technology that has access to a vast amount of data.
In an interview with Good Morning America earlier this year, Apple CEO Tim Cook said the company is excited about and closely looking at ChatGPT.
However, he expressed caution about the technology’s potential for bias and misinformation.
If Apple successfully develops an AI chatbot, it could have significant implications for existing AI chatbots—particularly the ones on the App Store today.
In the productivity category, 11 of the top 50 apps offer an AI chatbot.
This group of apps includes OpenAI’s ChatGPT, Poe with the latest version of Claude 2, and Perplexity with GPT-4.
This category doesn’t include AI chatbots accessible through a mobile browser or embedded in other apps offered by companies like Google, Microsoft, and Snapchat.
It remains unclear when or how Apple plans to deploy its chatbot technology to consumers. Some of Apple’s upcoming AI advancements were hinted at during the 2023 WWDC event.
But Apple’s entrance into the space intensifies an AI arms race that could substantially alter how people interact with technology in the years ahead.
Featured image: Wachiwit/Shutterstock
Kristi Hines is an Associate Editor for Search Engine Journal.
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