ChatGPT ads are coming soon, leak shows – eMarketer
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The news: An OpenAI leak indicates that ads are coming to ChatGPT in the near future, according to computer engineer Tibor Blaho. Blaho discovered lines of code in ChatGPT’s Android app that included references to a “search ad” and “search ads carousel.”
Zooming out: Despite CEO Sam Altman previously describing ads in ChatGPT as a “last resort,” recent moves have suggested a softening stance. OpenAI posted a listing for a “Growth paid marketing platform engineer” in September, signaling plans for in-house systems for advertising and an ad-buying infrastructure within ChatGPT.
Why it matters: ChatGPT’s potential entry into advertising represents a major opportunity to tap into an emerging market, leverage a large user base, and offer innovative formats.
Potential pitfalls: ChatGPT’s massive userbase and growing usage of AI chatbots represents an opportunity for advertisers to reach intent-driven audiences—but there are some potential roadblocks that could deter the effectiveness of ChatGPT ads.
What advertisers should do: With ads likely to become a core part of the ChatGPT experience, advertisers should act quickly to test and learn before competitors, but should remain agile in their strategies and informed about developments in consumer behavior.
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